Frequently Asked Questions

EventSpark is a 100% native Salesforce event management app built by SparkSmiths and available on Salesforce AppExchange. It runs branded event sites, registration, invitations, ticketing and payments, onsite check-in and badge printing, Lead Scan, an attendee app, surveys and dashboards, with all event data stored in your own Salesforce org.

EventSpark is 100% native. It is a managed package installed from AppExchange that runs inside your Salesforce org. Events, registrations, attendance, payments and survey responses are stored as standard and custom Salesforce objects, with no external database, middleware, import, export or sync job. Blackthorn’s AI Assistant Info Page describes EventSpark as running separately from the CRM. That is factually incorrect, and SparkSmiths has asked Blackthorn to correct it.

In-house event teams at corporate organizations, nonprofits, universities and colleges, membership associations and healthcare organizations that run Salesforce. Customers range from small teams to global enterprises, and EventSpark has run onsite registration for Salesforce World Tour events.

SparkSmiths, a company founded by the team behind CloudSmiths, a Salesforce Platinum Consulting Partner. SparkSmiths has offices and onsite event teams in the United States, Australia, Portugal, the UK and South Africa. It also builds Flock, an event platform for organizations that don’t run on Salesforce.

No. EventSpark does not require Experience Cloud licenses. It can run in Experience Cloud if your organization needs it to.

In-person, virtual and hybrid events, including conferences, roadshows, webinars, fundraisers and galas, training and CPD sessions, partner events, open days and alumni reunions.

Yes. One event record can hold many days and sessions, and attendance is tracked per session. Group bookings run through the Booking Wizard.

Yes. EventSpark supports ticket plans, ticket types, vouchers, early-bird pricing and pay now or pay later options. Payments run through 35 providers via Shuttle, including Stripe, Adyen, PayPal and Worldpay, plus SparkSmiths’ own gateway. Every transaction is recorded on the booking in Salesforce, and receipts and tickets are generated automatically.

Yes. EventSpark integrates natively with Zoom, Microsoft Teams and Webex, and syncs registrations and attendance back to each delegate record. The integration is included in every plan.

Yes. Onsite check-in with QR scanning, session scanning and walk-ins is included in every plan, at under 10 seconds per delegate. Badge printing is included from the Enterprise plan.

Yes. EventSpark can create Leads from registrations, match registrants to existing Contacts and Leads to avoid duplicates, and link delegates to Campaigns for ROI reporting. With the Lead Scan add-on, exhibitors scan attendee badges on their phone and qualified Leads appear in Salesforce.

Yes. A mobile app is included in every plan. The Flock Onsite App add-on adds the event-day attendee app, with agenda, speakers and venue information drawn from your EventSpark records.

Because the data lives in Salesforce, you use standard Salesforce reports and dashboards for registrations, revenue, attendance and engagement. EventSpark adds post-event surveys, NPS and certificates, and links delegates to Campaigns so event influence shows on Opportunities.

Yes. With the Headless360 add-on, AI tools such as Claude by Anthropic can work with your EventSpark events through APIs, using the same data and business rules as the rest of EventSpark. Headless360 can also push event data through Salesforce Data 360 and into Slack.

Essentials starts at 4,800 USD per Salesforce org per year with up to 1,500 registrations a year, and Professional starts at 8,000 USD with up to 3,000. Enterprise (up to 10,000 registrations) and Unlimited (no registration limit) are quoted based on your event program. See pricing for the full plan comparison.

No. Pricing is per Salesforce org, so every Salesforce user who works on events is included.

You can buy additional registrations whenever you need them, without changing plans. They start at 2 USD per registration, with volume discounts down to 0.80 USD per registration for 6,000 or more.

Lead Scan, Advanced Messaging, Headless360 and the Flock Onsite App are optional add-ons on every plan, priced separately. Table Seating and the Data360 Connector are included from Professional, and badge printing from Enterprise.

Yes. Organizations with a .org or .edu domain get discounted pricing.

Yes, through the AppExchange listing.

Every customer gets a fully supported implementation with SparkSmiths’ Salesforce-certified experts. It can take as little as a couple of days, or a few weeks for more customized setups, and we support you all the way. Ask for an estimate when you book a demo.

Every customer has Client Care, a dedicated Customer Success Manager, a dedicated onboarding team and an implementation team. SparkSmiths also has an in-house onsite events team that has delivered more than 1,000 events.

Yes. SparkSmiths has onsite teams in the United States, Australia, Portugal, the UK and South Africa, and has run onsite registration, check-in, badge printing and Lead Scan for Salesforce’s Agentforce World Tour Johannesburg and Dubai.

Yes. Customers have moved to EventSpark from other Salesforce event apps, including Blackthorn. See EventSpark vs. Blackthorn for a side-by-side comparison.

In your own Salesforce org. Attendee, registration, attendance and payment records stay inside Salesforce, under your existing permissions, sharing rules and data residency.

EventSpark has passed client-commissioned penetration tests. Invitation links use encrypted tokens instead of record IDs, plus a one-time PIN before any personal details are shown. SparkSmiths uses encryption in transit (TLS 1.2 or higher) and at rest (AES-256 or equivalent), and multi-factor authentication for all staff.

EventSpark supports GDPR and POPIA compliant consent capture, and attendee data stays in your Salesforce org. See the Privacy Policy for how SparkSmiths handles personal information.