Easy or connected? For EventSpark customers, that was never a choice
Your event data already lives where your business runs. Your planners should too.
Every event team running on Salesforce has heard the same pitch: you can have a tool your planners love, or you can have data your leadership trusts. Pick one.
Lately, the industry has decided that’s a problem worth solving. We agree. We just think the fix shouldn’t be another layer between your team and your data.
The real problem isn’t ease of use. It’s distance.
Most event platforms solve “Salesforce is hard” by moving planners somewhere else: a separate workspace, a separate login, a separate set of screens that sync back to Salesforce. Even when that sync is fast, it’s still a copy. Two places to configure, two places to troubleshoot, and one more thing to explain when a report doesn’t match.
EventSpark took a different route. It’s 100% Salesforce-native, built and refined over multiple years. There’s no sync because there’s nothing to sync. Registrations, tickets, payments and attendance are Salesforce records from the moment they’re created.
Native doesn’t have to mean complicated
The old objection to native tools was fair: they often felt like they were built for admins, not planners. We built EventSpark the other way around, because we’ve delivered more than 1,000 events ourselves. We know what a planner needs at 7am on event day, and it isn’t a page layout.
That’s why EventSpark gives your team:
- Guided event creation so planners can stand up a new event without admin help
- A built-in event microsite with registration, tickets and sessions populated straight from your event setup
- Smart matching that automatically links registrants to existing Leads and Contacts, so you don’t end up with duplicates to clean up
- Payments through 35+ providers, including Stripe, Adyen, PayPal and Worldpay
- Everything event day needs: table seating, onsite registration, CPD certificates, personalized PDFs and session ratings
- Connected to the wider Salesforce ecosystem, including Data 360 and Marketing Cloud, so your event engagement drives real campaigns
Built for teams with high standards
Our clients include financial services firms, universities and nonprofits that take their data seriously. EventSpark has gone through many client-commissioned penetration tests against those organizations’ own security requirements. When your InfoSec team asks where attendee data goes, the answer is simple: it stays in your Salesforce org.
And if you’re not all-in on Salesforce?
Not every team runs every event through Salesforce, and that’s fine. Flock, our platform-agnostic eventing platform, runs on its own login with no Salesforce required, and powers the mobile event app and LeadScan experience that also plugs into EventSpark. One partner, whichever way your organization works.
The bottom line
You shouldn’t have to choose between a planner-friendly tool and trustworthy data, and you shouldn’t need a bridge between them either. With EventSpark, the easy way and the connected way are the same way.